Year after year Resala keeps going on the same way; I mean
the same ADS methodology. Evoke people feelings by presenting some handicapped. This was an
acceptable way at the beginning but keeping it all the way has its bad effect
which happens now.
You may not wonder if you know that
people are not watching Resala ads any more, as it kept the same message why
would I watch again?!!
Among 30 people whom I asked only one watches
their YouTube ad completely!!! They felt uncomfortable to watch the ads
especially in such tough days.
Can
we ask why? Why they still insist the same message even it wore out long ago?
Why we did not watch any creative ideas
that can help to keep evoking people feelings to participate with Resala?
Some of Resala volunteers made a YouTube
ad which is very creative and funny, they called it Resala among ages! Please
check it yourself https://www.youtube.com/watch?feature=player_embedded&v=wRlIQkowwg4
Using celebrities may also be a question
mark for Resala ads!! Why we did not watch an ad like Egyptian food bank
ad by bassem yousif?!!
Keeping the old way and insisting on
the same message will lead to serious effects like losing sympathy with
handicapped or even lose the enthusiasm for
Resala itself.
I hope they thing about that and find
other ways to attract volunteers for them.
Your point is totally relevant
ردحذفactually we lack creativity besides our great ignorance of new techniques and even basic rules we should follow and one of them is to keep changing and innovate
I just wanna add to Resala
Two others I think they have no intention of making any shift in their rigid style of commercial campaigns
detergents companies
and butter companies
like Rawabi-Ariel ,Etc
at last the video of Resala is very looooong and not professional
repetitive idea
They just made me feel bored and felt they are bored too
what the message they want their audience to receive ?
yet it is better to contribute with
a real way to change our whole standards in commercials ideas and standards
and your blogger is one of such promising contributions
keep going
:)